Components Of The Integrated Marketing Campaign For The New Mercedes-Benz C-Class

The Mercedes-Benz showcasing effort for the new C-Class is comprise of different components or parts utilizing a similar motto the “C-for Yourself” which urges clients to test-drive the new vehicle to encounter direct the presentation, solace and nature of C-Class parts – -, for example, the Mercedes brake hose, radiator, and so on to give some examples – – that it brings to the table.

Video Podcast, Interactive Films and a 360-degree Software Configurator

One of the overwhelmingly broad and engaging components of the global mission is the internet based show which is found On this webpage clients might have the option to see the publicizing standards and get to see the C-Class showed against reasonable backgrounds. They may likewise reconfigure the C-Class as per their inclination to review and get a decent look of the different points of view of the new car. The product permits clients to choose any blend of the model’s gear lines, various variety choices, various kinds of light-compound wheels, inside plans and other chose discretionary elements.

The site additionally includes an intuitive aide who will direct clients to find their direction through the new 360-degree delicate configurator. mercedes-benz There are additionally a few intuitive movies that are accessible on the site showing different people that has driven the C-Class depicting the most essential subtleties of the new Mercedes-Benz vehicle.

A uniquely delivered video web recording about the improvement of the C-Class is likewise accessible at This video digital broadcast reports the making of the Mercedes-Benz C-Class which is separated in four episodes. To finish the whole web-based crusade a Mercedes-Benz Museum site which takes guests on a sight and sound excursion exhibiting the fruitful history of Mercedes-Benz’ top rated model series of all time.

Clients to Test-Drive the new C-Class

The mission advertisements made for Mercedes-Benz C-Class address existing and expected clients in the soul of its center image worth of “Appreciation”. Mercedes-Benz accepts that immediate correspondence is a significant component of their showcasing effort which helps them in associating with their clients. What’s more, talking about associating with clients, Mercedes-Benz will support an ‘Selective Driving Experience” in Barcelona and that is not all Mercedes-Benz has likewise gone into concurrence with some European lodging networks particularly in famous excursion locales that will offer clients and potential purchasers the opportunity to actually test-drive the new Mercedes-Benz C-Class.

The “Selective Driving Experience” will begin on April 1 to 3, 2007 and will permit no less than 80 purchasers from all aspects of Europe to encounter the C-Class in a particularly casual setting. In Barcelona member to the said driving occasion will get to partake in the magnificence of the Catalonian capital. Furthermore, not just that, they will be made to partake in a slalom contest with other creation vehicles that will permit them to look at the solace and readiness of the new Mercedes-Benz with different vehicles in this section.

Members will likewise be able to visit the Circuit de Catalunya where they will be permitted to drive a rough terrain course as well as go for taxi rides in a C-Class DTM model with Mercedes-Benz DTM drivers Bruno Spengler, Mathias Lauda and Bernd Schneider. Furthermore, on the night of April 1, 2007 the visitors in Barcelona will be made to go to the Laureus Welcome Party for the Laureus World Sports Awards. The King of Spain Juan Carlos, along with Mercedes-Benz is the patron of the said occasion that will respect top global competitors on April 2, 2007.

Visitors who will remain at chosen Robinson Club Resorts and Westin Hotels and Resort offices in Germany, Italy, Scotland, Austria, Portugal, Spain, and Greece for the comprehensive long periods of May to September 2007 will actually want to encounter driving the new Mercedes-Benz C-Class in an appealing air. During the drive test visitors will figure out how to see the value in the predominant quality and nimbleness of the new Mercedes car. Moreover, Mercedes-Benz will likewise offer customers at premium shopping centers like the one on Metzingen Germany the opportunity to step through unconstrained examination drives for the long periods of April and May 2007. Furthermore, like the way the E-Class was present in the mid year of 2006, the C-Class will be competent at chosen non-auto exchange fairs that feature plan, way of life, as well as inside finishing like those of the ‘Maison and Objects” in Paris France.

The new C-Class will likewise be showing its unrivaled driving presentation at the German Touring Car Masters series (DTM) on April 22, 2007. Furthermore, during the current year’s DTM, four AMG Mercedes C-Class vehicles from the new model series will be included. It is vital to take note of that the previous C-Class models are the best vehicle in DTM today.

The C-Class Mobile in Second Life

The new Avantgarde model with the AMG bundle is additionally accessible in the Mercedes-Benz’ virtual portrayal at Second Life with organizes 128.128.11. Every one of the inhabitants of this virtual local area might buy a virtual model of the Mercedes-Benz C-Class for 1,500 Linden Dollars or 4 Euros and essentially test drive it on the difficult track on the Mercedes-Benz Island.

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