Whether you are a new or established business, attending a Custom Trade Show Stands exhibition is an important step in promoting your product or service. It is also a good way to build relationships with prospective clients. By building relationships with people at the show, you will have more opportunities to work with them after the show.
It is important to make sure that you have the right resources for your booth at the show. You need to be prepared for the logistics of the event and ensure that your booth is well-branded and functional. You also need to decide on what type of promotional materials to distribute to your potential customers. You can use free giveaways like swag bags or even novelty items. But if you are trying to sell expensive products, you need to avoid giving them away.
To get the most out of your investment, you should also consider how to follow up with your leads. The best approach is to send samples to qualified prospects with a high clientele potential. You can mail them out after the event, or you can use a lead management system to track the number of leads that you have generated. You can then use this information to choose shows to attend in the future.
You can also consider having a pre-show training session to improve your professionalism. Many shows offer on-site training, but you can also contact an independent company to provide services. These companies can help you set up a functional booth, prepare your materials and organize your booth activities. They may also provide you with sample questions that you can ask your booth staff. These questions should be designed to ensure that the conversations between your staff and visitors are appropriate.
You can also have interactive technology in your booth to keep guests entertained. For example, you can have a mini tunnel filled with interactive screens. This will allow you to create a memorable experience for your visitors. You can even have a simple CTA at the end of your interactive content.
You can also have a floating sign that will serve as a marker for your booth. This will make it easier for your guests to find it. You can also hand out business cards to your guests. If your guests have a good experience at your booth, they will remember it and will likely want to come back to your exhibit. You can even award them with a prize, such as a medal or a statuette.
It is also important to plan your activities around the main event’s schedule. You should also take into account import regulations and the licenses that you need to obtain. For instance, if you are exhibiting overseas, you should make sure you have adequate time to complete the registration process.
You should also consider sending out a few sample products to your booth visitors. If you have a large number of products, you can choose to send out smaller sample sizes to increase perceived value. You can also make it easy for your guests to take a sample home.